John J. Evans
Co-founder And Managing Director
John J. Evans gained his early experience as an Asia business expert advising firms on market entry into China while working for a site selection firm in Bangkok. It was there that he met Dennis Meseroll, and discovered the two had a complementary approach to helping clients strategically launch in Asia.
In 1997, John and Dennis partnered to launch Tractus Asia Ltd., applying their experience in site selection and market entry consultancy to form the foundation of what would become a leading strategic advisory firm specializing in the Asia-Pacific region.
Since that time, John has played an instrumental role in Tractus’ growth and evolution. While he is active in driving the company’s operations across all areas, John focuses today largely on executive management and guiding the next generation of senior managers in ensuring multinational organizations are well versed in the indicators they need to successfully launch in Asia. John applies an investigative approach to connecting clients with the right opportunities for meeting goals for market entry, expansion, or economic development.
To date, John has supported Tractus Asia in advising on more than USD $8 billion in trade and investment transactions across a wide variety of sectors. This experience has made him a sought-after Asia business expert to multilateral, national, and regional economic development organizations from North America, Europe, the Middle East, Africa, and Asia on trade and investment-related issues. In addition, he has been an angel investor in several early-stage technology companies targeting Asian growth markets and is fluent in Thai and conversant in Mandarin Chinese and Spanish.
John sits on several industry advisory committees and boards of Directors. And in 2021 John was elected to the Board of Governors for the American Chamber of Commerce in Bangkok, of which Tractus is a long-standing and active member. Thought leadership and stewardship are one of John’s lifelong passions and he is deeply committed to helping his team, clients, community, and all industries to grow and excel in all they do.
John is a native of Minnesota and an avid cross-country cyclist, he has cycled across Asia and has been deeply touched by his experiences, he and Tractus Asia actively support several CSR initiatives to improve education, social welfare, and provide emergency relief for communities in need.